Friday 14 November 2014

The Australian wineries merry go round goes on and on...will we now see "Babycham Barossa"?

While the possible private equity pursuit of Treasury Wines, owner of the Penfolds, Rosemount and countless other brands, seems to have gone quiet, up pops a couple of other companies keen to keep the merry go round spinning.
Accolade Wines, the other Australian monolith who continue to pretends that half-price Hardy's is a "family" brand, have decided that they haven't enough brands (17 Australia brands on their website at last count). So they've splashed the cash and bought Barossa producer Grant Burge Wines (well done, Grant). There must be a strategy there, perhaps they'll merge it with one of their other "premium" brands and christen it "Babycham Barossa"?
On a more sensible note, Casella Wines, owners of the Yellowtail brand have bought Peter Lehmann Wines from their Swiss owners, Hess. PLW no longer have a figurehead with the sad passing of Peter and, lately, his son, Doug. Yellowtail obviously has a thirst for the Barossa vineyards loyal to PLW, perhaps they'll create a Yellow Label? Sorry, that one's  already been done....  by Wolf Blass,... part of the Treasury stable, following a few rounds of takeovers.
The merry go round goes round and round...

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